In Canada, one of the largest telecom companies gives new accounts to their services/Spotify free 6 months of Spotify. That may have helped boost the numbers recently.
Those offers seem to be all over the place. They're common in the US as well.
The challenge for Spotify will be the next few years, seeing how they withstand the substantial onslaught coming from Apple's music subscription service (which is booming as well). I'm skeptical Spotify can stay in the fight financially over time. There's nothing they can do in music that will ever produce the kind of profit required to support a $25 billion market cap (critical given they're about to open themselves up to public shareholder scrutiny). If they can't, the public shareholders will eventually force a sale of the company.
They'd need 250-300 million paying subscribers, most likely, to get to ~$800m in net income (~5% net income margins), assuming they can ever actually make money to begin with. That'd be a generous ~31 PE. It's essentially impossible.
Apple, Google and Amazon on the other hand, never need to earn a penny of profit in music. It'll be perpetually in their interests to hold music service margins on the floor. The music industry won't be so stupid as to harm Spotify, given they'll want the leverage vs Apple & Co? Well they successfully killed off Pandora on margin squeezing, so sure they will. Their view is there's always another company to replace the last one, and that their music rights are the value that's core and eternal.
The challenge for Spotify will be the next few years, seeing how they withstand the substantial onslaught coming from Apple's music subscription service (which is booming as well). I'm skeptical Spotify can stay in the fight financially over time. There's nothing they can do in music that will ever produce the kind of profit required to support a $25 billion market cap (critical given they're about to open themselves up to public shareholder scrutiny). If they can't, the public shareholders will eventually force a sale of the company.
They'd need 250-300 million paying subscribers, most likely, to get to ~$800m in net income (~5% net income margins), assuming they can ever actually make money to begin with. That'd be a generous ~31 PE. It's essentially impossible.
Apple, Google and Amazon on the other hand, never need to earn a penny of profit in music. It'll be perpetually in their interests to hold music service margins on the floor. The music industry won't be so stupid as to harm Spotify, given they'll want the leverage vs Apple & Co? Well they successfully killed off Pandora on margin squeezing, so sure they will. Their view is there's always another company to replace the last one, and that their music rights are the value that's core and eternal.