[theprodigy]

I would honestly look at your idea from a strategic and straight business perspective. Can you create something or have the secret sauce that is defensible and hard to copy from competitors? If your isound.com provides something that is a great product market fit and a secret sauce that is defensible I would stick with the product. But make sure the business is covered in terms of there is a real need and people are willing to pay for it. Distribution is very important. Most internet companies fail because of lack of distribution and people just don't know you exist. So if you have a killer product, business fundamentals look good, and you just need to put more effort in marketing and distribution then I would totally continue.

2. Pivot is a hard question because you need to know your customer. I would say totally question and understand what the customers need is and if your product meets well and do the same thing with information that you gathered that tells you that you shohuld pivot it. Basically question your product market fit and information that you have to prove it. Ask why 5 times in row.