[jiojfekjl]

Going after the low end can be a good strategy, since the established competition usually ignores that market segment. Speaking as someone who might be in that low end demographic (a musician looking for tips), I like the branding, since it makes donation seem more intimate, more casual than "patron."

[s73v3r_]

One thing to keep in mind, though, is that Patreon has tons of existing users. I'd imagine there's a lot less friction to adding a pledge to a new person if you're already on the platform and they have your payment info, than if you need to ask them to sign up for a new platform which they might not have heard of before.