[agopaul]

And also, the main takeaway from his story (like so many other similar stories) is: build a community.

Really, his projects are interesting and all but "just ship it" is not enough, it has never been.

[charlesdm]

Just ship it works great if you have a unique mailing list with 100.000+ interested users. He had a hit with NL and kept building it from there; most of these businesses share the same target audience. Good for him!