[samstave]

To force the other replies to explain themselves:

What is the target market for Tarsnap vs G/A;

what do they offer at that higher cost that their target market wants? or is their target market simply the ignorant-to-storage-costs-CIOs/IT-departments?

[kasey_junk]

It’s at least partially cperciva’s reputation.

Also the tarsnap feature set and security model.

The hyper unixy approach is valuable to some as well.

[tomkarlo]

Seems like they're pretty up front about that, right on their home page: "Online backups for the truly paranoid."

We can argue about whether that really differentiates them from GCP etc, but that's their spin.