[brlewis]

Business is hard, whether it's hardware or software. I think a lot of software-based companies wish they were "doing like crap" the way Fitbit is -- navigating through a couple years of unprofitability using a large pile of cash gained through years of profit.

Disclaimer: I work for Fitbit but speak only for myself.

[tostitos1979]

I've generally been impressed of FitBit's business savvy. They get hw well (keep BOM/per-unit costs under control). It was particularly instructive to see the fate that befell Pebble (glad that fitbit hired a lot of those folks, etc.).