[lpolovets]

Here's a fun stat: a few years ago, I surveyed some of my fund's portfolio companies and asked, "for a similar level of product/service, how much higher or lower are your prices compared to your initial pricing?"

Out of a dozen replies, about 10% were pricing their product lower, 30% were pricing the same but taking higher margins, and 60% companies were charging 2.5x-6x more than they used to. Median was around 3.5x. So the majority of companies had marked up their prices severalfold, and only one company had lowered their prices.

[cosmie]

Did you happen to get a timeline from those companies on their price increases? I'd be curious to see if there were any common milestones for when the companies decided to increase prices.

In a few cases, I've taken the strategy of increasing prices over time as I've solidified and polished my offering. Discounting the product initially to gain enough usage stats to rough out edges, develop an internal support knowledgebase, and suss out unexpected use cases and user segments early on. I'm not sure if those products would have been as successful if I had charged more out of the gate and cut my teeth on those higher-paying individuals.

[lpolovets]

Sorry, I didn't ask about the timeline. My guess is the price increases were over about two years on average.

[dsacco]

> and 60% companies were charging 2.5x-6x more than they used to.

It would be really interesting if you could break that down even further.

[lpolovets]

2x, 2.5x, 3.4x, 3.5x, 5x, 6.2x

[jtmb]

Was the outlier Amazon?