[kevan]

>Freight brokers and third-party logistics companies (“3PLs”) are first-class citizens in Shipwell’s platform, which sets us apart from other startups in the space that are actively trying to disrupt them.

This is an important differentiator. Many other freight network startups have failed because they couldn't get the supply/demand flywheel turning fast enough. Integrating with existing carrier networks means you won't undercut them on price, but you can compete on convenience for shippers.