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by johnonolan 3037 days ago
Our customers are predominantly businesses and professional users who are quite happy to pay for a fully managed service and automation to save themselves time and energy. It's exactly the same as how you can self-host WordPress or Discourse for $5 on DigitalOcean, or you can find managed services at Discourse.org and WPEngine.com for $29-$99

If you're a developer and you want to just DIY - then you can. If you'd rather just pay someone else to manage the entire thing for you - then you can.