[scrumper]

Porsche has been playing with new ownership models recently, including a sort of membership club where a fixed monthly payment gets you access to any model.

So this blockchain-based entitlements thingumy could be seen as an attempt to put in a flexible technology to support more experimentation along those lines.

[gambiting]

What they are doing is just the next logical step from personal leases - and it's actually brilliant at that. Instead of say, a lease at $1000/month for a new Porsche, you pay $2000-3000/month for access to almost any model whenever you want it - but I imagine it makes Porsche a lot more money as long as most of the fleet is occupied at any given time.

[scrumper]

Exactly. That's the kind of thing (and extensions of) that you could conceivably use a blockchain to support, if you think about decentralizing the fleet.

[magneticnorth]

Thank you - this seems like the missing piece that might answer the obvious "but why?" the article title inspires.