[mywittyname]

Those "mom-and-dad shops" are the ones who have the most to lose by hiring the wrong person. A sufficiently poor performing person could cripple them.

[WDCDev]

They also have a lot to lose by leaving the position unfilled for months on end. If you aren't Googlefaceapplezon, then false negatives could be as costly as false positives given time is money.