GP does raise a valid point though. Most consumers don't pay for a product with cheaper, comparable alternatives just because they are feeling philanthropic.
The fact of the matter is, if Company A doesn't meet their needs but Company B does, they will pay Company B, and no amount of great software, service, and wages for very talented people will change that.
The fact of the matter is, if Company A doesn't meet their needs but Company B does, they will pay Company B, and no amount of great software, service, and wages for very talented people will change that.