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by xstartup
3037 days ago
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It depends on what you are doing. Many are just middleman, so they sell conversions they drive from FB, the difference of which is your profit. You have an incentive to keep conversion cost as low as possible and quality as high as possible to maintain your conversion payoff. Driving it into the ground might be profitable for a product owner but not to an ad agency which pockets the middle. |
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