[raverbashing]

I think people are being a bit overly critical of the ad

Yes, it could have been better, yes maybe there could have been an "adult" version of it. (I don't think the narration is bad, but I'm not used to hearing native Japanese speakers, so that might be it)

What I think they should have done is have a copywriter script it.

However the phrase "would you like to try some Japanese candy" ends at 0:04 (and "Candy Japan sends you unique surprises 2x a month" ends at 0:08) so I do think they got to the point as quickly as possible

[corobo]

The article is being overly critical of the ad system

In this instance it appears the ad may have been more the issue than the system so people are pointing out where the issue may be. Criticism of the ad is essential in this case to determine where the "burning" of $14k happened