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by sah2ed 3036 days ago
> If an ad can be targeted to that level it can be used to address a single individual.

Alec Brownstein did exactly that by ad targeting his favorite creative directors' names some years back in order to land a job. It worked.

https://mashable.com/2010/05/13/job-google-ad-words/#GvW9atl...

1 comments

Sure, but you don't need to worry about conversion cost there.

I was faced with keyword combinations that had "natural" costs that were very low (and appropriately so, since I was the only person "bidding" on them). But then a few days later, "low quality score" and they ratcheted up the price 10x.

If you get a job out of it, the penalty doesn't really matter ... I was trying to convert $5/mo IaaS customers.