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by T2_t2
3035 days ago
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Margin and volume are the key to advertising. Coca cola needs to sell a lot of extra coke to make a return, and they do. At the other end, car companies. You only need to move a tiny fraction of people left or right on a $20K purchase to justify a hell of a lot of ads. 1,000 car buyers changing from a Toyota to a Hyundai is a massive return. |
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