[chime]

> In other words - you're probably not in the target audience.

> Not saying I agree with why he is saying you shouldn't be in his audience (you're clearly interested in Japanese candy) but maybe you're not because you have an interest but would likely still cancel earlier than his normal audience. (which would have a much higher lifetime value making the numbers much harder to run)

My wife loves Japanese candies and snacks. Neither of us watch much anime. I would absolutely buy this for her as a gift for Christmas or anniversary. Previously I bought her a monthly makeup subscription and she loved it. $350/year is easily within my budget for a special gift, especially something like this that keeps giving and that connects with her emotionally (she spent some time in SK/Japan as a kid).

If I had come across this ad, I would have skipped it immediately. That being said, I'm bookmarking the site for later this year, so I guess the blog post worked better than the ad?

[ShinTakuya]

Sure but keep in mind that a much higher percentage of anime fans would like the candies than the average YouTube viewer. So essentially the cost per interested user decreases since even though people like yourself miss out, overall the wins per dollar go up.

It's a good strategy. In theory he could spend the money saved from people like you skipping the ad on a different ad that targets a more general market and end up with more wins overall.

[laumars]

The blog posts are how I originally discovered Candy Japan (which is a great service by the way. I definitely recommend). But we are a weird demographic. I doubt the majority of his customers are HN readers.