[bennesvig]

As a marketer, videographer, and someone with a sweet tooth, it's not a great ad. Get to the point. Show the actual product. Tease me with things I can expect to receive. Maybe show reaction videos of people opening and trying the candy (and loving it).

Also, you'd probably get higher ROI sending $14k worth of Candy Japan to YouTubers in the hopes they'd open it on their vlog and mention the website.

[jdwhit2]

I read some of the comments on that video, many look similar in style talking about a 'scam', or have a negative tone. Is it possible those are planted from a competitor, or do video ads often have feedback like that?

[pdw]

It's the "Here is how it works" section of the ad. The wording is very close to the standard "enter your personal details on a shady website to get free stuff" scam. I think that's also the reason so many commenters seemed to believe he was offering something for free.

I'm not a marketer, but it would probably have helped to have the phrase "you pay us" or similar in there somewhere, even without mentioning the price.

[sgtmas2006]

The ad isn't good, and this component doesn't help. It feels far closer to a scam than it does a product. It's not personal.