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by Buge 3033 days ago
You're thinking that the question is "should I this item or not", or "should I buy this item now or wait a while". Then it could be logical to prefer the higher percent discount.

But that's not what the study asked. The study said "you need to buy this item now, where will you buy it?" In this case it is illogical to prefer the higher percent discount, dollar value is the only thing that matters.