[fitzroy]

2 observations:

1) A video ad is potentially a poor environment for direct response signups in this case. People usually just want to watch the video they clicked on (unless maybe you're advertising on videos about Japanese candy — but in that case it might me more effective to sponsor videos by a popular video producer / channel (what SquareSpace does with Lessons From The Screenplay etc). At least with a sponsorship you can have a link in the description that doesn't disappear in 30 seconds.

2) Going a bit further, something like this is ideal for content marketing on Instagram (et al). I looked for an example of an account that posts novel Japanese candies. Low and behold the top two are both content marketing for similar services. https://www.instagram.com/tokyotreat/?hl=en https://www.instagram.com/japancandybox/?hl=en

$14k will get you a lot of pretty photos, posts, hashtags, follows, comments, etc. You continue to own your audience going forward and you end up with a neat little online publication / channel, which is a great jumping off point for other types of organic publicity (news quotes, etc).

Disclosure(?): I do content marketing / PR and formerly worked for a video platform on the product side.