https://web.archive.org/web/20120813035903/http://faculty.fu...
High quality multi touch attribution models are still fairly new and I've not seen much public literature on the designs. We've had to spend a fair amount of time in development ourselves vs. relying on existing methods.
https://web.archive.org/web/20120813035903/http://faculty.fu...
High quality multi touch attribution models are still fairly new and I've not seen much public literature on the designs. We've had to spend a fair amount of time in development ourselves vs. relying on existing methods.