[fchristant]

hi, I'm the author of the article. I have no idea how to stop it. Bad press doesn't seem to matter, as this has been around for years.

One longshot I could think of is reporting it to the EU as anti-competitive behavior. In the case of exclusive AMP preloading on a dominant market (search), it's not that far fetched.

[ocdtrekkie]

As much as I'm really glad the EU is taking a stand on this, they're also taking too long. The shopping case took a number of years to conclude, and the Android case, still ongoing, has been an infringement Google has operated for nearly a decade now. Suffice to say, if we are waiting for the EU to stop AMP, the Internet will be almost entirely AMP-based before the EU forces them to stop.

Similarly, in the US, by the time Microsoft lost it's antitrust case, Microsoft's dominance in a lot of ways was already cemented, and in those ways, still is. (While obviously the mobile shift has cut them out, almost every desktop PC in every business on the planet still runs Windows.)