[renegadesensei]

Great read. I am in a similar place with a small business. We have a commercial and animation and are considering doing YouTube ads. It sounds like it might be worth doing if the service is profitable enough per user. Really appreciate this detailed writeup of his experience.

[Eridrus]

I think it's easy to have a takeaway like "you will make money if you are profitable enough per user", but this depends a lot on how good your targeting is, and just how compelling your product & ad are.