[tinymollusk]

> every time you trick someone it ekes away at their trust and happiness using your platform. But this occurs over many such interactions so it won't show up in your metrics until much later

Is there any way to prove when this is about to happen, or has happened? Otherwise it seems just as likely that users could have less distaste over time because the site has optimized to show them what they like.

If analytics can't measure it, and users dont notice it, how can we know if its real? Does every site that does a lot of a/b testing have this happen, and if not, what are the objective conditions under which it happens?

(disclaimer: I just launched a split testing product offering.)