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by 2aa07e2 3036 days ago
I see AMP as a marketing opportunity for a cheap SEO. If more visitors come to my client's or boss's website and get familiar with it, it's a win situation for me as the programmer/maintainer of the said website.

More users don't equal increased ad revenue with AMP. If ads are not a thing you are selling, you are probably losing free attention if you aren't already exploiting AMP.