[floil]

Nvidia's gross margin is north of 60%. They want to sell GPUs. It seems more likely that they're trying to segment the market so that they can charge miners, gamers, and deep learning customers different prices; the per-customer limits are a way of accomplishing this, since gamers don't need to buy in bulk like the other two.

[dmitriid]

Nvidia doesn't make the hardware. They make designs. Other companies (for example, Asus) make the actual GPUs

[mastax]

Nvidia does make hardware. Sure its more common to see a third-party card in a boutique or homebuilt PC Gaming computer, but Nvidia does make and sell cards which are very common in other places. Large PC vendors will use first-party cards (Apple, Dell/Alienware, HP/Origin). Workstation cards are almost all first-party. Compute, ML, and embedded products are all first-party.

[dtech]

They buy the chip from Nvidia directly.