[giarc]

Many food companies will have their own "store" on Amazon and you can purchase from them as a supplier. I assume they have quality control to ensure the food they ship to Amazon is from their warehouses, and I assume that Amazon only ships you that food. I guess it's a lot of assumptions.

[crasco]

My understanding is that Amazon tags similar products with the same SKU despite their source. This allows someone to ship fake inventory in, have amazon fulfill it, and then those products make their way to customers purchasing direct from Amazon. There are cases of this reported by authors and other products

[giarc]

You might be right. I was just looking at some listings to see if I could find any disclaimer but didn't see any. I did find some various suppliers, all similar names but not exact.

If you search for Van Houtte coffees, you get products supplied by "Van Houtte Coffees", "Van Houtte" and "VAN HOUTTE". Clicking on the supplier link two bring you to the same page, the 3rd to a different supplier page. They all look legitimate but there's no way to tell. I'd actually like to see a "Verified" listing by Amazon. I'd much rather buy from a verified supplier to make sure I'm not getting some "off the back of the truck" coffee pods or whatever.