[bbctol]

I really want to see an analysis of how they went from obscurity (no pun intended) to ubiquitous a few months ago. The site's been around for years, but it seems to have taken over my news feeds on multiple platforms overnight. I don't mind too much, but I'm sure there's something interesting going on there.

[banderman]

They raised $7.5mm towards the end of last year, so maybe there's more ad spending going? https://digiday.com/media/atlas-obscura-ceo-david-plotz-vide...

[lmartel]

It was more than a few months ago, but they published a best-selling eponymous book.