[romaster]

This seems like a smart and natural step for AirBnB.

Step 1) enable existing hosts who are great hosts to 'step up' to a prestige status which creates visibility and pushes more hosts towards wanting to get there too, thereby improving the overall quality on AirBnB.

Step 2) (I'm skipping a few steps) - eventually fill the void with AirBnB property/amenity management as a service for hosts.

Hosts who don't want to manage or deal with the pain of trying to get to Plus status will simply pay AirBnB for the cleaning, the linens, the supplies etc, no worries, no problems, and let AirBnB manage it all for you. Also gets more people wanting to host who are aloof to finding or trusting a manager they don't know.

It will take time but it's well worth it, even if it is only partially successful.

Good job.