Yes, that's true. But even at the time Google had a reputation for throwing a lot of stuff out there and then pulling the rug out from under them if they did not develop traction fast enough and a thing like Wave did not look like it would be a fast grower. So I told myself I'd really get into it if it lasted 5 years. This 'try to not be first' attitude has definitely cost me some opportunities over the years but it has also saved me betting on horses that ended up as also-rans many times.