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by ams6110 3039 days ago
UPS has an interesting approach to their trucks. They call them "cars" first of all, and they are a custom design. Nobody else can buy them, and when they wear out and they are done using them they crush them.

I never really understood why that made sense, when all the other courier companies use Sprinters or some other standard vehicle. They must see it as a competitive advantage.

1 comments

They destroy them for brand protection. See this comment: http://hankstruckforum.com/htforum/index.php?PHPSESSID=1e65b...

I once saw a heavy wrecker flatbed in the late 00's hauling three ex-ups trucks with standard shift to the scrap yard. They were hastily painted white with a roller to hide the UPS color and logo but you could still see the logo through the shoddy paint job and brown patches along the edges.

>They destroy them for brand protection. See this comment:

Comment has some sound reasoning why they feel that way.

Curious though, why do you post/take that commen on a forum that was copied from an unnamed forum as fact?

It's a (supposed) copy of a newspaper article.

I searched for the original publication and can't find it.