[Nadya]

It's poorly disguised marketing for Kylie Jenner. Look at the "influence" she holds, wiping out $1.3B from Snapchat value! Wouldn't you want her to support your {thing}? Imagine how much value it would bring your product.

[noobermin]

It probably isn't marketing for her as much as it's clickbait for bloomberg. I'm sure she doesn't mind the headlines regardless.

[Nadya]

Why not both? Getting paid to make a clickbait headline to prop someone up as an influencer.

Although upon further thought - you're more likely to be right that it's just clickbait.