[fragmede]

There's a (currently) $20 billion valuation on the line, expect to see quite a lot more press (positive and negative) in 2018 as they press towards an IPO.

It's not about "trashing the unicorn" (eg, Dropbox has managed to keep negative press to a minimum). It's that there's yet to be anything substantive that examines what people are doing that isn't "a stupid start up that won't pan out" that justify paying $350/mo for a desk, when a coffee shop will do.

The prejudice is not that that your "stupid start up that won't pan out" won't, err, pan out, but that eventually the entire industry will collapse and we'll all have to go back to doing serious work at serious jobs. No more getting paid to make a dating app for people with dogs with a floppy left ear.

Despite evidence to the contrary, WeWorks isn't selling office space, they're selling convenience and a lifestyle (two things people are willing to pay a premium for). If you've got an niche business with revenue that lets you afford $350/mo, and you're getting value out of WeWorks, good for you! Keep that niche your secret though.