[amelius]

Is it just me or do the examples in the article look like they were copied from common websites? To me it is just a grab-bag of things I've seen before.

I think that's one problem with the web: so often are designs simply copied that the web looks boring. Well-designed, but boring.

[bpicolo]

Boring is great from the UX perspective. Things doing what's expected is exactly what you want!

[amelius]

Then the advice in the article should simply be: copy the designs!

[bpicolo]

That's definitely my secret to UI/UX in startup-sans-designer world :)