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by Nagyman
3040 days ago
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I have a hypothesis that a lot of less-than-savvy internet users think filling out those pop-ups is just akin to a login form. "Oh, I have to fill out my email to see this, sure!" That doesn't explain the efficacy of increased sales though :) The experience _can_ be ok, if it's easy enough to dismiss. The pattern that drives me a little nuts is the "intent to close tab" event trigger. I just wanted to switch tabs, calm down, I'm not leaving your site. |
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I am constantly finding products that interest me, and have no hesitation of putting my unaliased gmail address into random product sites.
You may be surprised to learn that my inbox is not a cesspool, there is nothing in there which I didn't ask for.
I believe the aversion to spreading email addresses online is actually a holdover emotion from a time when spam was an unaddressed real problem and where obfuscation was possible.
Today, your and my email address are already in hundreds of purchasable lists... and the battle is fought by gmail instead of by me.