[throwaway1748]

This is a good step, but more reforms are needed for political ads on Facebook.

One of the most glaring problems is dynamic ad pricing. Ads from different candidates can see wildly different prices based on how 'engaging' their ads are. In my mind this gives a clear advantage to incendiary, sensational, populist candidates. In some cases the difference in pricing between ads can be as much as 10X, based on how 'engaging' each ad is.

That's fundamentally unfair for someone running a clean, policy-driven campaign.