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by geofft
3042 days ago
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It's not great, but it's open to everyone who "just" has money, reducing it to the previously not-quite-solved problem of giving capital to potential upstarts. As a Spotify competitor, you can't just sign up for Binge On, unless perhaps you have connections with people who work at T-Mobile. |
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Binge On is video. The zero-rating program for music is Music Freedom.
If you are a Spotify competitor and want to get included in Music Freedom, you contact T-Mobile at the email address documented in the Music Freedom. You don't need any inside connections. T-Mobile's stated policy is to get as many music streaming services as possible covered.
For video providers who want to be included in Binge On, there is a different T-Mobile address to mail to, also documented on the T-Mobile site.
For Binge On, the video service can actually choose one of four ways to participate:
1. Do nothing. Their content will not be zero-rated. If a T-Mobile customer has enabled Binge On T-Mobile will try to optimize the bandwidth usage if it can detect the video.
2. Be zero-rated. T-Mobile detects and optimized bandwidth usage.
3. Be zero-rated. The video service detects when the customer is on T-Mobile and handle optimizing bandwidth.
4. Disallow Binge On. Their content will not be zero-rated, and T-Mobile will not try to optimize its bandwidth use for customers who have Binge On enabled.
Here are the technical details: https://www.t-mobile.com/content/dam/tmo/en-g/pdf/BingeOn-Vi...