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by utellme 3044 days ago
It's correct and incorrect at the same time. Social networks like cars, they give value when it's being used. To sell ads social networks must be sure that someone scrolling feeds. No usage - no gains.

Even with huge amount of users data nothing guaranteed. You can't sell same stuff periodically, big data has value only when they are actual.
2 comments
oldcynic 3044 days ago
If, as seems to be the case, Instagram is the popular destination to migrate to will Facebook be too bothered by a drop in Facebook numbers? Sure some will go elsewhere, and block enough FB tracking to disappear entirely.

Instagram, of course, will allow Facebook to keep tracking and advertising to people just fine. No doubt they've already linked Instagram and FB identities wherever possible.

So all that remains is to see if ads work as profitably on that platform. If they don't there will no doubt be an Instagram redesign for that.

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gaius 3044 days ago
Instagram, of course, will allow Facebook to keep tracking and advertising to people just fine

There aren’t many “like/share this in Instagram” buttons around the web.

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utellme 3044 days ago
That's the key idea - they will continue to do M&A to get advantage in tracking and exploring user behavior.

Instagram is just data provider.

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clay_the_ripper 3044 days ago
That’s the point though-they don’t need you to scroll to make money off you. You only need a registered account, and they can track a massive amount about what you do online and then serve you ads across millions of sites and mobile apps. All of this happens off of Facebook owned properties.
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Canada 3044 days ago
Except for those who block third party trackers, which is something like 25% of desktop users and 15% of mobile users.
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utellme 3044 days ago
Companies like Google or even Mozilla can easily ruin or at least make it harder for social networks to track you and your interests with their browsers. You already have "block thirdparties" checkbox and similar restrictions, soon you will be provided with builtin ad-blocking. Sounds bad for all social networks and tracking services.

So Google has everything in his pocket, but if FB really has something to put against?

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utellme 3044 days ago
You can have account, but if you don't use it, which means you don't share your user experience, social network can't feed you and your friends with fresh and actual stuff.
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