Those drug addict musicians that track your every move online, sell your data, make billions from advertising, influence elections. Totally "not at all different".
I like the analogy. Sorta offtopic, but I was thinking about how morally falsy it is to buy albums of those artists, because well, most likely a big part of the revenue will be spent on drugs and on continuing that lifestyle.
Just because you don't like something doesn't mean you think it is immoral.
For example, many people against Facebook simply want to be in better control of their online identities, and have privacy. I am in this boat. I don't think Facebook is 'evil', or sharing my data with 3rd parties is a 'sin'; I just think society would be better off if privacy of this kind were more strongly controlled by individual choice, rather than the whim of a corporation.