[drb91]

Well, I personally pay for a guardian subscription, but block ads. This is because I consider ads a net-negative in my life: they actively lower the quality of pretty much everything around me, including the content pimping the ads.

Meanwhile, a facebook thumb button is net-negative only if the guardian doesn't get paid--it essentially becomes a transaction where I pay facebook with information and then facebook pays the guardian with money.

If this assumption is false, I'm happy to continue blocking the passive pixel and thumb trackers and continue to support the guardian directly.