So the gendered assumption is the result of a gendered marketing practice which is based on gender differentiated responses to images (which are proven by stats)? But there's no sexism involved here?
Okay, I'm being glib, but this idea that thinking of a plausible causation with no further critical analysis means it's "not sexism" is kind of exasperating.
I'm not sure why it matters if they're "a sexist".
Whether they make a decision based on internal biases caused by societal norms, or make a decision by measuring those societal norms directly and responding to them, the decision is still an expression of societal sexism.
That's literal sexism then... As in it's literally made to trigger sexual areas of your brain to get your attention.
If you wan't to insist that it's wrong to be biologically wired like that, Go on. But... idk.
Okay, I'm being glib, but this idea that thinking of a plausible causation with no further critical analysis means it's "not sexism" is kind of exasperating.