This sequence begins the Telugu word for "knowledge" so maybe someone texted that to someone and it went viral from there. This is, of course, only speculation.
It does not include the zwnj, that somehow snuck in. Most keyboards don't support directly inputting a zwnj, but may support it for specific combinations. For example my Marathi keyboard supports typing eyelash rephs (e.g. in र्क) which includes zwj.
However I'm not aware of any such things in Telugu aside from explicit virama-showing which rarely exists in input methods (and doesn't end up with zwnj in the position shown here, but that could have happened after editing).