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by dirktheman 3048 days ago
I used to work in the travel industry. You wouldn't believe the explicit wishes/demands of people: bed size, shower type, hard floors, no stairs, fridge, no yellow lights (really), double ply TP, south facing windows, vincinity of freeway exit, you name it.

The thing is: there's an infinite number of data you'd have to gather. I feel your pain (we need a children's cot and that alone is almost impossible to filter with AirBnB) but it'll be really hard.

1 comments

This is a misunderstanding. I would not gather data about bed size or shower type. All I want to do is assemble a list of top floor apartments with a view.
Those are your requirements.

Dirk is saying yours is one of a long list of very specific requirements people have requested in the past. You asked about a startup idea, so he is generalizing the problem to make it applicable for more users than just yourself, and pointing out how complicated it would be.

I understood that.

But as I said, it's a misunderstanding. I am not thinking about a generalization. I am thinking about a site that lists apartments with a view. That's it. I wonder if that has enough merits to become a startup.

I'm going to steal your idea here but then for apartments with long beds!

All jokes aside, as a startup idea this would narrow your market down too much, I think. The number of people with specific apartment demands > number of people who want an apartment with a view. I could see some merit in having a site with a very large amount of very specific attributes that you can filter. But it's pain in the neck to gather all this data.

But don't take my word for it! If I could find a site that lists airBnB apartments with baby cots, a potty and socket covers I'd be sold!

"this would narrow your market down too much"

How do you know? Can you quantify that somehow?

"people with specific apartment demands > number of people who want an apartment with a view"

The same could be said for every site. There is always a generalization that targets more people.

One essential advice for startups these days is that the initial target audience can very well be small. It's interesting to see that 'too small of a target audience' is the main counter argument in this discussion.

How big was the estimated target audience for AirBnBs original offering to house people on air mattresses?

It's interesting to me that, instead of internalizing what people are saying, you argue with them. If you're that convinced that your market is big enough, fucking build it.

It's even more interesting that as soon as someone gave you an actionable way to create this using existing services (a browser extension), you jumped on it because of privacy/security.

When you're looking at preferences, the range is absolutely immense. Tagging an apartment as having "a view" does not mean that that view will be of what you want. The alternative is using a degree of ML or perhaps AI to learn what kind of view you find pleasing and tailor suggestions to you. Yet, this alternative is worse for privacy than a browser extension and building it would be obscenely expensive so you'd need some hope of going after a big market to make it worth it.

You're reading too much into my words, I think. I meant the market size of "people with specific demands" is by definition larger than the subset "people with the specific demand of x". And yes, while it can't hurt starting with a small audience, you do have to find a way to broaden your market at some point. And stating 'if only 1% of the world population uses this it's still 76 million' isn't a very good way to define market size and there isn't a VC who will take this seriously.

It's funny that you bring up AirBnB because there is a well known story about their market size that Brian Chesky likes to tell:

Brian Chesky has a funny story that he tells about their continual difficulty guessing market size.

The Airbnb founders had no idea how large it was. How do you measure the size of the market for airbed rentals at conferences and political events?

Before one particularly important VC meeting, they put together a slide that asserted the size of the market was "$200 MM per year". Nate (one of the founders) felt deeply uncomfortable with this figure, and insisted they reduce it. So, they changed it to $20 MM.

Shortly before the investor meeting, Brian and Joe (without Nate) met with (now YC partner) Sam Altman, who told them "Investors like Billions not Millions, baby, so change the 'm's ' to 'b's!"

So, Brian and Joe changed the market size to $2 Billion -- unbeknownst to Nate -- who was shocked to see the much larger market size slide for the first time in the investor meeting...

Later on, after YC, when they first met with Sequoia, one of the partners there told them sequoia had been looking at the vacation rentals market for a long time -- and did they know that the vacation rental market was a $40 billion a year industry?

You asked for an opinion if this would be a good idea for a startup. I gave you my honest insight. I'm not claiming to know everything or even to be right, but I don't have to prove you wrong by quantifying why your market size would be too small. My advice to you: if you ask for an opinion you either say 'thank you', ask for clarification, or prove my assumptions wrong. Right now it seems that all you want to hear is 'it's a great idea!'.

Definitely not by itself. It could be a form of content marketing if you’re selling other stuff. Figuring out which Airbnbs have nice views is not really hard compared to all the other location optimization parameters out there.
I'd say prob not. Everyone has dealbreakers, and I would guess relatively few have "with a view" and not anything else.