[jdietrich]

High-end cycling kit is absurdly expensive. A pro-level jersey from Assos, Rapha or Giordana retails for well over $200. The market isn't huge, but the margins are tremendous.

[samstave]

And it has the 'one-up value', very strong in its market demographic;

"Did you see Bill's new garment?"

"yeah thats bad-ass!"

"im getting one!"

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And you should have a service that allows people to upload their graphics to the garments they order....

Tee-Spring for cycling gear that is protective and they can choose from D30 padding options....