I'm sure the Taco Bell CEO gets the nuance, but if your expertise is slogging low cost / low quality ingredients...it's not obvious you're the person to solve an issue with a company struggling with high-end intentions, but low-quality results. Ever been to a Chipotle? The warning about pork carnitas is pretty off-putting. They basically say you're rolling the dice based on past performance.
From the sources below the warning is to alert consumers that new pork from the UK could have medically necessitated antibiotics use (as in sick pig gets meds to get better, instead of US pigs who ALL get antibiotics to get fatter).
That's very far from rolling the dice with a heath risk.
It should have been framed and explained better.
I personally think that if they can't find meat either they shouldn't sell it (which they did and people got pissed). Or grow your own.
I'm not sure what you mean with rolling the dice - it sounds to me like they're saying, the suppliers may have given antibiotics to the pigs as specific medical care, but are not just blanket giving every pig antibiotics. (The link says that permitting antibiotics for medical care is the one difference between Chipotle UK and US standards, in fact.)
Do you expect either lower-quality meat or higher-health-risk meat as a result of this? I don't think I do but maybe I just don't know enough here.
The short version in the Twitter screenshot doesn't fully explain the antibiotic issue. And it's the same one you see if you go to the restaurant personally. Given their history with E-coli (bacteria)[1], they need to be more explicit about what they mean. Making people sick nationally, with a bacteria, coupled with short critical quips about antibiotics is confusing.
The short warning just read to me as "don't order the pork, you might get sick". Not a great set-up for a good lunch experience. They seem to assume all customers are already educated about their sourcing strategy.
"the CDC reports a total of 55 people infected with the outbreak strain of STEC (Shiga toxin producing E. coli) O26 from a total of 11 states in the larger outbreak"
"Chipotle Mexican Grill closed 43 restaurants in Washington and Oregon in early November 2015 in response to the initial outbreak."
Taco Bell has a strong reputation for food safety and menu "innovation" as well as ruthlessly controlling costs and being profitable as a bottom dollar food supplier while operating a "just-in-time" final food product assembly operation.
Basically, he's strong in all the areas where Chipotle is perceived of as being weak.