[kretor]

The title ("Chrome will stop displaying ads that are repeatedly flagged as disruptive") is wrong in a couple of ways.

According to the post:

"... Chrome will stop showing all ads on sites that repeatedly display these most disruptive ads after they’ve been flagged.

To determine which ads not to show, we’re relying on the Better Ads Standards from the the Coalition for Better Ads, an industry group dedicated to improving the experience of the ads we see on the web. ..."

They are a bit vage in this post, but as we know from other posts and press briefings, this means:

The site owners will get a notice when Google has found that their site is displaying ads not compliant with the Better Ads Standards. When they don't fix this until after 30 days, all ads on the site are blocked, even those complying with the standards. The site owners can then of course still fix it, and get removed from the block list.

So the "flagging" is actually done by Google, and means the owners of the site get a notice.