[dvfjsdhgfv]

Do you have to actually change the retail price? The way we do it is to keep the price constant for the customer. If their country has a lower VAT rate, they have to pay more. I'm not sure most even know/care how much VAT they pay, but they do care about the total price - and this doesn't change no matter if you change IP/user VPN etc. It also removes any incentives to cheat.

[therealmarv]

Good comment. Actually this is what I'm doing... move the logic to the book keeping side and deal with less income e.g. on Hungary with 27% VAT. Nevertheless why do I have to do all this hassle when somebody who sells e.g. a hardcover (vs. ebook) does not need to do this when selling cross border and they need to start thinking in this direction once they cross over 50 - 100,000 € on one country. Because I'm selling digital goods is much harder on my side.