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by elsurudo
3045 days ago
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Nice – what a simple, elegant solution. Like the others are saying, sometimes there's no need to reach for the heavy toolbox... How did you measure the effectiveness of having the walkthrough on the front-page? Did you (or did you think about) hooking this up to some analytics? Perhaps see where people tend to drop-off? |
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As for its effectiveness, this is always a bit tricky for SaaS, not least because the consideration stage tends to be quite long and people flick between devices, which makes attribution a bit of a nightmare. We’ve done some pretty obvious stuff, like comparing our sign up rates before and after adding the demo / recording whether people who sign up have done it etc, which is useful to know - though not always accurate.
More anecdotally, we spend a lot of time speaking with users and visitors and the demo comes up surprisingly frequently (including how we made it, which is why we wrote the post!) - it’s been a pretty quick, straight forward way of showcase Trevor’s interface.
Shortly, we’ll be adding several new steps that demo features that are commonly used by our existing customers.
Any thoughts about what else we might do / how others measure success?