It's clear you've never worked at a newspaper. If one of the major publications tried this sort of hijinx the other papers would latch on and give them badwill to no end. This is not the way to "save journalism", and it's a truly terrible idea that will kill whatever serious publication dares try it. The CBS Showtime site you refer to as "HBO Showtime" in your article was likely hacked, so doesn't back up your point at all.