I see this fairly often that somehow a group of users collectively decides that a certain name has to be typed in all-caps. Whenever someone asks me a question about SWIFT, I tell them I have no idea about fintech, but I can instead answer any questions they have about Swift. But it's an uphill battle.
(OpenStack Swift, that is, not Apple Swift. And not Suzuki Swift either.)
My wife often types complete messages in caps. I asked her why she was shouting, and she told me she doesn't consider it shouting at all. To her there's no difference between typing in small letters and all caps.
(OpenStack Swift, that is, not Apple Swift. And not Suzuki Swift either.)